How to estimate your turnover
Choose the product commodity
Not all commodities intended for end users are suitable for selling on the Internet. We sometimes meet clients who decide, just by intuition, to open a shop without previously surveying customer interest. Our aim is to provide successful business solutions and that is the reason why we advise our customers to look behind the rose tinted spectacles. Let's demonstrate a quick "on site research", which won't take longer than a couple of hours and will reveal your chances for success.
Internet shop and its division into B2C and B2B segments
Internet shops could be divided into two basic types according to the customer focus. The first type are B2C applications designed for end users, typically for individuals, households, companies shopping for consumer products, etc. The second type are B2B applications, which are designated for regular business partners and wholesale dealers, who purchase products based on individual wholesale prices.
Focusing on B2C internet shops creation
We will focus on your chances of success with B2C type of application. It is quite obvious that, for this segment, the rules are slightly different in comparison to B2B sector. One example for all - imagine a very successful wholesale online shop with screws, where even the smallest order does not drop below tens of thousands as mostly big factories shop in B2B store. On the other hand it would be incredibly difficult to imagine that home improvers would by ten screws on the internet, pay $ 15 for delivery and wait three days for their goods three.
How many people are going to be interested in your store?
Finally we've got to the nitty-gritty. How are you supposed to find out if customers are interested in what you have to offer? The answer is surprisingly simple. We won't rely on our own impressions, ideas and information from the grapevine. Instead you plunge into publically accessible statistics.
We have already outlined where the customers are going to be recruited from in the article Building up your traffic. You can reach a high volume of traffic with relatively small expenses if you follow the rules.
Field research of internet shop traffic estimations
Only a few simple steps are enough for an informative field research that won't take up more than couple of hours. You need to do the following:
- Definition of keywords and expressions
- Location of number of searches at Google.com
- Uncovering the competition traffic volume from public statistics
Definition of keywords
Make a list of 20 to 50 keywords (the more words you choose the more accurate the estimations are) that you think customers will use in the search engines when searching for products or services related to your commodity.
If you, for instance, sell jewelry, you should use keywords as jewelry, jewelery, silver jewelry, golden jewelry, silver, gold, bracelets, rings - words, that are relevant to the offered commodity. But you should also use words that are related to your commodity indirectly like special occasion, birthday, wedding, anniversary, presents, etc.
SEO results are influenced by the level of experience of your provider and by the extensiveness of your SEO training. Following SEO rules also help improve your positions.
