Click-rate
The ratio of clicks to displays of each advertisement - it indicates the effectiveness of that advertisement.
Click-rate is the ratio of clicks to displays of each advertisement (banner, text advertising) and indicates the effectiveness of that advertisement.
It can be calculated using the following formula:
Click rate (%) = the number of clicks per advertisement / the number of impressions * 100
More information about the opportunities in internet marketing can be found in the article Building up your traffic.
