B2C
B2C (Business-to-Customers) refers to the use of software solutions (online stores) which are specifically intended for sale to final customers (individuals, households, etc.).
Graphic design and ergonomics
The aim of B2C online stores is to acquire and retain customers. Online store graphics should be aimed at a specific target clientele (for example, women, men, sportsmen, seniors, fishermen, etc.) and should represent the offered commodity. The overall goal is to create a pleasant environment for purchasing and easy customer orientation (ergonomies). Usually, this is done with functionalities (modules) that ensure the experience is as easy and pleasant as possible for the customer while still making them aware of other available options (discounted products, news, sales, related and alternative products, etc.).
Marketing
The commercial success of B2C online stores in today´s competitive market can be aided by the range of available integrated marketing tools from e-mail newsletters and SEO optimalization to meaningful statistics. You can find out more about the marketing tools built into online FastCentrik stores from the Modules article. You may also be interested in the article Building up your traffic.
